Armchair Productions
Listener at a lakeside at dusk wearing headphones

Your Destination's Podcast

A podcast for your destination, recorded on location.

Award-winning audio storytelling for tourism boards and DMOs, with built-in distribution to travelers around the world.

Armchair Productions offers a unique way to promote your destination through audio storytelling. Founded by award-winning travel writer Aaron Millar (The Times, The Guardian, National Geographic Traveller), we specialize in on-location audio documentaries that immerse the listener in the sounds, voices, music and ambience of your destination.

Our work has been nominated for two Webby Awards and praised by the New York Times as “inspiring storytelling.” Every episode is scripted by award-winning travel writers and recorded where the story happens, so listeners don't just hear about your destination. They feel what it's like to be there.

What you get

One campaign. Three channels of reach.

1

Armchair Explorer feature

Your episodes feature on our house show from day one. Top 1% of podcasts globally, 40,000+ monthly downloads, and an audience already planning their next trip.

2

Global airline syndication

We submit every episode to our inflight network, including Cathay Pacific, Singapore Airlines and American Airlines, with a 75% pickup rate, reaching millions already in the air.

3

Your own branded podcast

The same content launches your own podcast on every major platform (Apple Podcasts, Spotify, Amazon Music and more), delivering value in perpetuity across your website, social and travel trade team.

Proven results

Award-winning campaigns. Measurable impact.

Yours forever

You own the content.

While we record and produce your podcast, you own the content outright. Use it in marketing campaigns, as a training tool for press and trade contacts, on your website, on social media, and anywhere else you can imagine. It's evergreen, so it keeps working for you long after launch.

Go further

Optional add-ons.

  • JRNY Magazine: premium UK travel magazine, 50,000+ print reach and 40,000+ page views.
  • Bradt Guides: the world's leading independent travel publisher, 10,000+ views per article.
  • Voyascape Podcast Network: travel podcasts reaching 150+ countries.
  • Wanderlust Chloe: award-winning UK travel blog, 280,000+ monthly views.

Why podcasting

Twenty-six minutes of undivided attention.

The average episode we produce holds a listener for 26 minutes, eight times the engagement of a travel webpage. And when you work with Armchair Productions you don't have to build an audience from scratch: you tap into our listeners and distribution network from day one.

Choosing an agency? Read our guide on how to choose a podcast production agency for your tourism board, or explore our formats and portfolio.

Ready to give your destination a voice?

Set up a free half-hour call to tell us your marketing goals. We'll come back with a creative proposal to bring them to life.

Get in Touch →